Google Adwords:

Google AdWords was launched in the year 2000. It is a pay per click program where the advertiser is charged certain amount whenever a visitor clicks on their ad. The search results of Google can be divided into two categories. On the left hand side, the natural results (also called as organic results) appear. On the right hand side, a list of small ads appears under the name of "Sponsored Results". You may even see ads appearing at the top of the page with yellow background. These ads are due to the result of Adwords program. If anyone wants their ad appear on the right hand side under "Sponsored Links", then one can do so by signing up with Google Adwords.

Google Adwords charges USD $5 for account activation. The ads are listed depending on your quality score which takes into numerous factors including your bids, keyword CTR, Ad CTR and such performance based metrics. The higher your quality score the lesser you pay per click. The idea behind the whole concept was to create incentives for advertisers to create more targeted ads so to overall increase the search experience of Google users. For new advertisers the management of Adwords account can be overwhelming and for that reason it would be a good idea to hire professionals to do the job.

Google too realized quickly that due to complexity of Adwords program many advertisers choose to hire a consultant or professionals to manage their campaigns. Therefore in 2005 Google AdWords launched a program where they started to certify individuals and companies who have completed Adwords training. This enabled advertisers to easily hire professionals, certified by Google and thereby making the process of choosing the right company much easier.

If you want to start with Pay Per Click (PPC) program then Google Adwords is the ideal engine to start with. As per the Nielsen NetRatings, approximately 65.7% of internet users, use Google Search engine to find products or services. Add to the fact that Google has tie ups with other search engines like AOL, Ask Jeeves, Earthlink, Netscape and many more, helps any advertisers to propel traffic to their website within very short period of time.

Signing up for Google Adwords account takes not more than 15 minutes and the ads go live almost instantly. Since the launch of Adwords, Google has added a number of cool features including Day Parting, Ad Diagnostic tools, Site Exclusion just to name a few. With the help of these tools one can get maximum out of their campaigns.

To help advertisers optimize their Adwords campaign to it's maximum capacity, Google launched another product called as Google Analytics. Google Analytics is a web analytics program which is offered at free of cost. Google acquired Urchin Software Corporation in April 2005 and later rolled out Google Analytics which was modeled upon Urchin Software.

Google Adwords is a highly recommended Pay Per Click Search engine world wide and it is still number #1 choice for many advertisers. If you have any queries or would like more information about eBrandz PPC management services then please contact us to discuss your requirements.